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What would you like to see available first before the next volcanic cloud disruption

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Philip Martin

Head of Marketing Amadeus Rail

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  • Apple set out to revolutionize the travel industry - but where does 'rail' fit in?

    Apple has set out to revolutionize the travel industry. The new iTravel application which is being developed will not only allow consumers to purchase tickets but also to check-in online and use an electronic ticket at check-in. This new travel platform could have a huge affect on the way we view and purchase travel content. You will be able to access it wherever and whenever you want. Apple will possibly change the way we shop, by making travel content accessible on portable, stylish and easy-to-use devices. No longer are you restricted to booking your trip on your home computer or visiting a travel agent, you will be able to reserve flights, car rental, hotels etc wherever you happen to be…whilst waiting for the bus or even at the gym…. As well as developing cutting edge applications, the new iPad device may move Apple even closer to being one of the key players in the travel industry. Apple have already sold more than 2 million iPad's since it launched 2 months ago. One of its smart feature’s is “iBooks” which is similar to iTunes and could change the way we consume print media. You will be able to download books, magazines and brochures to your iPad and this could be how clients will browse through travel brochures in the future. Travel agents must be able to feed content through many different channels and adapt to ever changing technological advancements to stay ahead in the industry.

    But where does ‘Rail’ fit in and will railways manage to keep up with the latest technology trends?

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    Aisling McGhee's avatar

    1 Jun 2010

    Posted by: Aisling McGhee

    No Comments yet...

  • Volcanic disruption, an opportunity missed?

    When over a 1000 flights were cancelled during the volcanic cloud disruption, many travellers looked for alternative ways to get home. Stranded after a few days business or holidays and desperate to get back home, what was the alternative. Some travellers would have called their travel consultant, their assistant or their travel agency, the people that help them book their travel, and who book their travel on a regular basis.

    This was a wonderful opportunity for the rail industry to open up its services and join together to get people back home. Whereas some services were enjoying vastly increased number of bookings others were not, quite simply because travellers and consultants/agents were unable to book onward journey or piece together their full itinerary. Gone was an easy way of showing what was available from a to b as you would expect from any airline schedules and availability computer display.

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    Philip Martin's avatar

    26 May 2010

    Posted by: Philip Martin

    3 Comments so far...

  • Shanghai - Hangzhou train journey

    Here is the second train journey of my colleague Lina, from Shanghai, she just loves to travel by train:   "When vacationing in China I took the train from Shanghai to Hangzhou. The modern Shanghai train station looks like a state of the art airport. A couple of restaurants and seating areas make the wait comfortable with hot and cold water fountains available for travelers to fill up their bottles. Each train is allocated its own waiting area with information specific to its journey on a dedicated screen. Water bottles were handed out to the first class.   The train is clean and runs smoothly with stops and other information being displayed thought the journey. Water fountains similar to those in the station are even available on the train. Furthermore, tea, coffee and snacks may be bought as well. Tickets must be purchased in a travel agency or in the train station where queues tend to be long and tiring. To make this excellent train experience complete, the modern station and its high speed trains should really be partnered with an online reservation syste"   Images of the Shanghai station and train can be found at: http://www.fotopedia.com/en/Shanghai_South_Railway_Station

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    Philip Martin's avatar

    24 Feb 2010

    Posted by: Philip Martin

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  • Paris to Nice by Night Train

    A colleague of mine recently took some vacation, her name is Lina Thuresson, she enjoys travelling by train and took 2 very different trips, here is the first one:

    "Having traveled the length of France in one day using three modes of transport the thought of an overnight stay in Paris and an early flight home did not sound appealing. I therefore decided to give the night train a chance, where the time I would have spent checking-in and -out of the hotel, transportation to the airport, airport security check and boarding was skipped…  The gap time between the connecting trains was spent in a quiet restaurant.  Once on the train, the compartments did not have that first-class feel I expected, but it was comfortable and clean. Climbing up to my top bunk I found a complementary bottle of water and earplugs. I arrived in Nice refreshed after a good night's sleep. With this in mind together with its low pricing and convenience, I would not hesitate to take the night train again."

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    Philip Martin's avatar

    10 Feb 2010

    Posted by: Philip Martin

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