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Head of Marketing Amadeus Rail

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Deregulation: an opportunity to build partnerships

More and more business travellers say that a major factor in their choice of transport is not just speed but a journey that gets them to their destination feeling ready to charm and finesse clients rather than bite off their heads. This article from the Times Online http://is.gd/rCbE outlines once again the great opportunity there is for deregulation to provide the "open access" not only to compete, but for railways to build long term partnerships that will change the face of european travel. Re-using existing sales channels and integrating rail as a part of the journey (the total trip experience) rather than a fragmented piece of the puzzle will most probably accelerate modal shift.

1 May 2009

Posted by: Philip Martin

	pan-european rail schedules for all
	one ticket for the whole journey with different railways